LAS VEGAS - JANUARY 07: Singer Lady Gaga during an announcement of Lady Gaga's long term partnership with Polaroid as the brand's creative director on a speciality line of imaging products at the 2010 International Consumer Electronics Show at the Las Vegas Convention Center January 7, 2010 in Las Vegas, Nevada. CES, the world's largest annual consumer technology tradeshow, runs through January 10 and is expected to feature 2,500 exhibitors showing off their latest products and services to about 110,000 attendees. (Photo by David Becker/Getty Images)